Abalone Shell_Full-small.jpeg
photo-1428542170253-0d2f063e92c2-small.jpeg
Abalone Shell_Full-small.jpeg

​Expertise_e


Expertise

SCROLL DOWN

​Expertise_e


Expertise

igniting ideas & innovations

Global Business & Marketing Strategy

We help develop and execute B2B and B2C business and marketing strategies in the US and Japanese markets.

Branding: Customized marketing and PR strategy development and execution for clients, to raise their brand awareness in the US and Japanese markets. 

Content Localization: Native level English and Japanese language localization tailored to the target audience, such as websites, blogs, articles, marketing and PR material.

Social Media: Social media strategy development, execution and management, including creating, curating and promoting content customized to client’s needs. 


Research & Analysis

 JaM utilizes cross-cultural insights to conduct in-depth research and analysis. In additional to standard research, we provide ethnographic research, helping companies with new product development for both US or Japanese markets.

For qualitative research, we provide online/offline research, as well as industry conference reports, and deliver results to fulfill research objectives. 

Ethnographic Research: A method of research where people are recruited from the target population that meets research criteria, with videotaped interviews done in-home. An “anthropological” method that involves trying to understand people’s lifestyles, values, and behavior through observation and listening. Ethnographic research with cross-cultural insights is one of JaM’s greatest strengths. 


Business Development

We do business development in US and Japanese markets for finding partner companies and identifying potential customers, navigating the sensitive business culture differences, particularly in business negotiations.

With the knowledge of different business culture and processes in the US and Japan, JaM develops business strategy that is relevant to each client, and serves as the client’s representative to negotiate with potential partners and customers.

Based on JaM’s cross-cultural knowledge, JaM offers seminars and training to help companies do business between US-Japan markets.


Seminars

We offer seminars and speak at various business events in Japan, covering topics on the latest trends in US business and marketing. These highly popular talks give a real insider’s view of US society, economy and culture to the Japanese audience.

Scenes from ad:tech san francisco and ad:tech tokyo, plus our very own JaM Sessions and other hosted events are in the gallery below. 

photo-1428542170253-0d2f063e92c2-small.jpeg

JaM Media Gallery


JaM Media Gallery

JaM Media Gallery


JaM Media Gallery

LANGUAGE : JAPANESE  JaM Session (3 min version) 

30年以上に渡り、日米両国でビジネス・マーケティング活動をマーケターとして、消費­者として実践してきた大柴ひさみが語る「今のコミュニケーションとマーケティング」

LANGUAGE : JAPANESE JaM Session Full Version (Part 2) 

30年以上に渡り、日米両国でビジネス・マーケティング活動をマーケターとして、消費­­­­­者として実践してきた大柴ひさみが語る「今のコミュニケーションとマーケティ­ン­グ­」

LANGUAGE : JAPANESE

Interview  The Presidential Elections in the YouTube Era – Documenting 700 Days of the Obama Campaign

LANGUAGE : JAPANESE

Hisami's talk : The Presidential Elections in the YouTube Era – Documenting 700 Days of the Obama Campaign

LANGUAGE : JAPANESE  JaM Session (12 min version) 

30年以上に渡り、日米両国でビジネス・マーケティング活動を、マーケターとして消費者として実践してきた大柴ひさみが語る「今のコミュニケーションとマーケティング」

LANGUAGE : JAPANESE  JaM Session Full Version (Part 3)

30年以上に渡り、日米両国でビジネス・マーケティング活動をマーケターとして、消費­­­者として実践してきた大柴ひさみが語る「今のコミュニケーションとマーケティング­」

 

LANGUAGE : JAPANESE  Looops TV No. 4

ソーシャルメディアの最先端情報をお届けする「ループスTV」、ゲストとして大柴ひさ­み氏&須田和博氏をお迎えした第14回目の放送のアーカイブです。

 

LANGUAGE : JAPANESE  JaM Session Full Version(Part 1)

30年以上に渡り、日米両国でビジネス・マーケティング活動を、マーケターとして、消費­者として実践してきた大柴ひさみが語る「今のコミュニケーションとマーケティング」

LANGUAGE : JAPANESE JaM Session Full Version (Part 4) 

30年以上に渡り、日米両国でビジネス・マーケティング活動をマーケターとして、消費­­­­­­者として実践してきた大柴ひさみが語る「今のコミュニケーションとマーケテ­ィ­ン­グ­」

LANGUAGE : JAPANESE  Looops TV No. 15

ソーシャルメディアの最先端情報をお届けする「ループスTV」、ゲストとして大柴 ひさみ 氏をお迎えした第5回目の放送のアーカイブです。