We’re thrilled to see the debut of Subaru's first three-row, large SUV family car, the 2019 Ascent, scheduled to be released in the summer of 2018. This was a culmination of JaM’s research of the American family over the past three years, working together with SUBARU’s product development team in Japan. We utilize ethnographic research, where we step into the homes of American consumers to reveal their values, mindsets, and behaviors. With a five-year runway to develop a new generation car, JaM has been tracking the rapidly changing North American consumer market – the most important market for SUBARU – and projecting changes occurring in a five to ten year horizon. One of JaM’s unique strengths is in working together with Japanese clients, providing insights and ideas that go into product planning and development.

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